This post may not be what you’re expecting. I’m not going to hand out magical blogging advice that will change your blogging life forever because I simply don’t have that magic. Besides, I’m not good at changing lives forever. It seems like work. But I am going to tell you how I feel about blogging and why I feel I am a successful blogger and maybe you can take something from that.
How To Write a Successful Blog
No clue. Really.
One of the questions I am asked from time to time is “how to write a successful blog”. I never really know how to answer that. I assume when I am asked that question, it’s because whoever is asking thinks I have a successful blog based on their own standards of what a successful blog is. I feel like I am successful at blogging simply because I love blogging. That, in my eyes makes me successful. While I might rant or complain on rare occasion, blogging about books is something I truly love doing. I’ve made various decisions about how I blog and the direction I want to take Fiction Vixen since I started it in 2009. Some ideas panned out, some did not. But that important thing is, I’m enjoying the ride. So I feel as though I am a successful blogger.
Achieve World Peace. Or Be Really Angry
You need to figure out what it is you want to accomplish by blogging.
Do you want to:
- change the world
- vent, rant and scream from the rooftops about various topics that piss you off
- make money
- chat with people about stuff
- get free stuff
- be a part of a particular community
- be a leader in a particular community
- impress your friends with great big blog stats
- spend your days chained to your laptop formatting posts
- blog with friends who share a common interest
- speak your mind
- speak other peoples minds
- build great relationships and make good friends
- achieve world peace
All this and more is possible by blogging…I think.
But you have to decide what you want to do first. Then do it. Once you’re doing it, you’re a success. You get to define your own success and therefore YOU WIN! See how awesome blogging is? I know….
There are many things you can do to achieve your goals and there are even some bloggers who blog about how to be successful at blogging. You can find advice about any aspect of blogging the internet. You can follow all the best SEO practices, network with the right people, write amazing content that makes people weep from the awesomeness of it, run naked through the streets screaming “I’m a blogging badass!!”, but none of that will make you successful unless you have a goal for what you want to achieve as a blogger and you are actively doing it. I know this sounds a little cheesy but blogging is only as hard as you make it.
Like What You Blog About And They Will Come
I believe there is an audience for pretty much any type of blog dealing with any topic. Within our own book blogging community we have blogs that specialize in promo, reviews, discussion, and fun, fluffy stuff, with a lot of that mixed together on some blogs. The topics and tone of each blog vary and so do their audiences. And that is awesome. I’m a fickle blog reader and I have a huge list of blogs I visit daily, or monthly or just when the mood strikes me. Blog readers have choices because we bloggers are not all the same. Find your niche, blog about stuff you love and the rest will follow.
Some bloggers might want a specific checklist for success. But I think blogging is personal, and your ultimate success will depend on you, not a list of set-in-stone rules. Read the tips and tricks on blogging and decide what works for you and your audience.
Do These Stats Make My Butt Look Big?
Of course we want people to read our blogs. Otherwise why put it all out there? It’s easy to get caught up in analyzing the stats. Trust me I know. I am addicted to stats not only in blogging but anywhere else in my life I can get stats. I just like numbers. But I’ve learned not to base my self-worth as a blogger on numbers that vary from source to source and ebb and flow with community tide. They are just numbers after all, and what really matters is what you get out of blogging. Your blog can be a success with a million visitors a day, or even if your audience consists solely of your mom and your BFF, as long as you enjoy doing what you do.
And They Lived Happily Ever After…But This Is Not The End
August marked Fiction Vixen’s 4th anniversary. Looking back, things have changed a little but not too much since 2009. When I first started Fiction Vixen I was really excited about the romance genre and I wanted to talk about the books. Since I had blogged in the past about other topics, I knew a book blog would be a great way to put my thoughts out there for anyone to read and to connect with other romance readers. Today I’m still excited about romance and I still want to connect with other romance readers; that hasn’t changed.
Along the way I’ve learned some stuff. I’ve learned some technical stuff, I gained some design skills, learned a little about marketing, became addicted to Twitter, learned about blogging etiquette, and I’ve seen this industry grow and change. But the main focus has always been the same. Connect with other romance readers and enjoy being part of a vibrant, exciting and ever-changing community.
I’ve made great friends in the past four years, and I look forward to even better days down the road as I blog with my friends and team members here at Fiction Vixen.
I consider myself a successful blogger because I love what I do, and I am doing it with people I admire.